#TributetoLKY - The image that appeared on cars, t-shirts, badges and even temporary tattoos. Here’s the story behind.
It started as a spur of the moment decision… The team worked through the night, we brainstormed and deliberated… Simple but dignified was our starting premise.
Final 6 versions, down to 4, then 2. And then the final version. We stared at it for a long time, emotions welled. Tired and emotional, but what’s this compared to the work of Mr Lee.
It started as a simple Whatsapp message, it now sits as decals on cars, as a print on t-shirts, as an image of tribute on badges, even as a temporary tattoo! But not because of its design but because of the message it conveys, that we honour the founding Prime Minister of Singapore in a simple, dignified way, that his memory and legacy will live, and to say #ThankYouLKY
Read more on #TributetoLKY here.